If It Isn’t Blue, It Isn’t True

Blue is the latest statement colour on lids across cyberspace and the world… If it isn’t blue, it isn’t true.

A new wave of block-blue eyeshadow has woven itself into recent fashion weeks and Instagram culture. Kourtney Kardashian has done it, I’ve done it (lol), and a magnitude of artists were doing it. Blue isn’t black so it isn’t harsh, but a touch of navy can add impressive depth to one’s eyeshadow.

Even in its lighter forms, pastel forms and intense shimmer forms, blue lends that extra classy bit of colour to an eye look. Luckily, the tonal range and versatility of blue suits all eye colours. Kourtney Kardashian’s Instagram post from Japan with a block-blue look created by celebrity make-up artist Mario Dedivanovic (@MakeupByMario) had me feeling some type of way. 

So what?

It isn’t just the Kardashian’s that Mario has been creating this look for. I did some research and found similar block looks littered through his Instagram. I was defo feeling some type of way.

A few months ago, Mario did a demo session with Revlon and created one of the most outstanding blue eyeshadow looks Instagram holds. It was a block-blue lid on model Sarah Simmons, blended into a base of turquoise, with purple shadow lining her bottom water line.

Naturally, I had to recreate it.

This style of look may feel scary because of the intensity of colour, or perhaps your fear rests on the importance of blending, but it is relatively easy to recreate. I went straight in with Urban Decay Full Spectrum and covered my lid and crease with vibrant blue shade ‘Blindsided.’ Base down – I moved on to duller (but by no means lesser) blue ‘Metamorphoses’ and covered my lid.

Face make-up done, I went in with a mix of the purple ‘Sketch’ and the pink ‘Gossip’ to line my water eye. Voila! A finished look served by Josie Marie.

So, actually now what?

Ultimately, blue does scare people, there’s no two ways about it. Blue eyeshadow when you’re not even sure if you can contour yet? I must be joking!

Truth is, nobody really gets it right. I messed up my recreation, but that doesn’t discredit the effort and the skill it takes to blend or the confidence to start stepping out of your comfort zone. Lucky for me, colour is my comfort zone. And it’s cool if it isn’t yours, but confidence is cool regardless, so if that means covering your lid in one tone of blue or three, it will work if you let it.

Josie Marie xo