Josie’s Boux: Pink Bikinis

Summer creeps up on us every year, and I am never prepared on the bikini front. Luckily, you all have me here to remind you that bikini season is well and truly upon us. And it is definitely time to get shopping for your beach fits.

This summer I’m swaying towards pink vibes. So, here are my favourite pink bikinis from Boux Avenue…

The Argentina argentinia

A dark neon pink with some strap action. Available here.

The Ibizaibiza

A true neon pink with full coverage and cleavage boosting. Available here.

The Romanaromana

Pastel pink with flower detail. My personal fave of the whole season. Available here, and currently in the sale!

Don’t forget to use my discount code JOSIEOBOUX20 for 20% off your pink bikini fix on the Boux Avenue website xx

What To Wear When Getting Glam

Applying make-up is an intimate event with an exclusive guest list. It’s just you, your products and the reflection in the mirror.

Your reflection doesn’t gossip about the coffee-stained oversized top or rotten dressing gown you choose to wear to the event. It doesn’t tell anyone you didn’t even bother to get dressed after the shower and instead sit there in a towel with one hand to keep the towel up (because you have enough class to not flash to the mirror) and the other trying to blend.

It’s almost the most intimate event in the world. That’s not to discredit the times that you make effort to be a little less gross. But most times you think fuck it, the end result will never tell of my current state.

A Revelation

A revelation for me was discovering that keeping the glam energy of a finished full face during application is revolutionary. Taking a minute to put on something a little classier than your go-to rotten outfit – creating fancy foundations to do your make-up on – changes everything.

And therefore, I suggest turning up your getting-ready game with a bralette. Bralettes are as fancy as they are comfortable, making them the perfect piece to get glam in.

Fancy dressing while doing make-up creates grounds for you to start feeling good before the glam has even begun. It means you look and feel good throughout the process and sets the tone for you to feel confident during the night/day. Feeling fancy means feeling confident – its simple science.

The Best Bralettes

And of course, it has to be Boux Avenue for your bralette fix. Giving you luxe lace, delicate silk and classic satin, their range is unparalleled. My personal fav is the Tori lace plunge bra. Its comfortable, classy and colourful.  Processed with VSCO with dog3 presetI no longer wear a freshly fake-tan soaked XXL t-shirt when applying make-up. I wear a bralette and some loose joggers. I always worried about fallout product on my bottoms but there’s a simple solution to this – plain black joggers from PLT or ASOS. £20 and worth every second of getting into glam mode.

For your bralette fix on Boux Avenue, be sure to use my discount code JOSIEOBOUX20 for 20% off. And get back to me with your verdict on whether fancy beginnings are your new way to go when getting glam.

Wear Your Pyjama’s To Work Day

As a child, I dreamed of Wear Your Pyjamas To School Day. I dreamed of rolling out of bed and rocking onto the playground in a fresh set of PJs and slippers. But this day never happened for me.

Luckily, it has manifest in my adult life as Wear Your Pyjamas To Work Day. Taking place on the 16th April, this international “holiday” does not mean rolling straight out of bed and into work without changing your outfit. It means finding some fancy nightwear and styling it good enough to wear it out on the street without raising any eyebrows.

I imagine that if the minority of us celebrating the day went out in public in button up pink PJ’s and unicorn slippers there would be many questions of why on earth are you strutting down the street like that?My chosen piece is the Monica chemise from Boux Avenue. Available in black, white and pink, this satin number is perfect for looking PJ-esque but work ready.

I styled it with some black suede boots, straightened hair and a bold lip – I couldn’t risk looking like I may have bed hair and hadn’t made an effort to do my face up if I was to be wearing pyjamas out and about.Use my discount code JOSIEOBOUX for 20% off all new in nightwear on the Boux Avenue site to get yourself Wear Your Pyjamas To Work Day ready!

Living In A Woman’s World This March

International Women’s Day, Mother’s Day and the release of Boux’s new Emmeline balconette bra – we’re living in a woman’s world this month. And here’s a quick rundown on why these events make the perfect medley in March.

img_2682-1Boux Avenue’s new lace balconette bra is named after Emmeline Pankhurst. She was a key figure in the British suffragette movement and fought for us ladies to have the right to vote. Her once ‘radical’ views are now our normality.  

Fusing her memory with International Women’s Day, a worldwide celebration of the successes of women, reminds us how far we have come – both collectively and individually. This fusion prompts us to appreciate the women around us and their role in the progression of womankind.That’s why it is no coincidence that Mother’s Day joins International Women’s Day and Boux’s celebration of Emmeline Pankhurst this month. Together, they are events that make the ultimate fem-trinity.

And in keeping with the girl-power theme dominating March, the new Emmeline lace balconette bra is the perfect Mother’s Day present. With a choice of colours almost as radical as Pankhurst’s views once were (I’m talking Tangerine, Teal and 2 different shades of pink), Boux Avenue’s latest release caters to colour and comfort.img_2684The Emmeline bra also goes up to a G-cup for all my ladies who struggle to find their size. We really have come a long way.

Enjoy this month of the woman. And don’t forget to use my discount code JOSIEOBOUX20 for 20% your Emmeline bra purchase on the Boux Avenue site!

You’re Probably Wearing The Wrong Bra Size

Wearing the right bra size is crucial. How could you not? It means comfort, support and the longevity of bouncy boobs. So, why is it estimated that 8 in every 10 women are wearing the wrong bra size?

Continue reading “You’re Probably Wearing The Wrong Bra Size”

Why I Might Celebrate Galentine’s Day On The 13th AND 14th

February is always confusing. It’s chilly outside but the high street is warm with red… and it is mostly Valentine’s Day themed products. The world seems charged with a mix of commercialism and the single/couple binary.

I find both combos – commercialism and romantic relationship-love, commercialism and self-love – annoying. I am not convinced by commercialism’s attempts to plunge us into the need to either love our romantic-other or ourselves in the name of purchasing and/or receiving oversized teddy bears and flowers that will eventually die. Can we not just exercise love for the sake of love rather than to turn the wheels of mainstream commercialism?

What I am convinced by, however, is the new idea of ‘Galentines Day.’ I’m not a fan of the word, but I am a fan of the concept.

A quick google search reveals this lesser-celebrated, yet-to-be-rinsed holiday as one all about female friendships and the power of platonic love. Officially, it is supposed to be tomorrow (the 13th February) but if you’ve not managed to get yourself a valentine (yuck) then hold it out till Thursday and celebrate in true anti-valentine style.

And where friendship is concerned, tokens of affection are much better than rose petals on the bed (which are a nightmare to clean up) and suffocating candle-burnt scents. Instead, we can express affection with girly goodies. If we are going to feed into commercialism, let us do so with ingenuity.

Boux Avenue have dedicated a whole point of sale to Galentine’s Day, from friendship themed pyjamas to face masks for a girly night in. My favourite pieces are the BFF heart pyjama set if you’re spending it with friends, or the Rita Spot Short Pyjama Set if you want to treat one of the ladies in your life.

Whether it is yourself, your friends or your family you want to treat in the name of – dare I say it – Galentine’s, then swap the cheap candles for a Miss B Scent Diffuser and ditch lingerie for loungewear and pyjamas.

The beauty of Galentine’s Day lies in the lyrics of the Spice Girls’ Wannabe –  friendship never ends. You won’t have to watch your BFF pyjamas wither away to nothing like you would some cheap flowers from Tesco. And thus, I propose that I might celebrate Galentine’s because I love loungewear and pyjamas, and because I definitely prefer my friends to any Valentine I may have.

Use my discount code JOSIEOBOUX20 before 4pm on the 13th February to get your essential Galentine’s pieces on the Boux Avenue website. Celebrate your 14th February wisely.

Josie’s Boux: The Active Edit

We are all familiar with the optimistic state of mind that fuses the prospect of healthy living and exercise with a new year’s promise of a fresh start. But as January has come and almost gone, how many of us still possess this mindset?

How many of us have been to the gym three times since the new year started? How many of us haven’t been at all?

And I get it. That’s why I’m here creating a Boux Avenue active edit. Because there is no better way to recharge that new-year motivation than with new gym clothes. And if you end up giving it up again, the Boux Active range is perfect for loungewear too.

These are my favourite picks from the latest Boux Active range:

4-Way Stretch Set

Keep it simple (but still active-chic) in this black leggings and crop top set. My favourite look from the entire new Boux Active range! I would recommend sizing up as these pieces do come up a little tight.

Metallic Moment

300511_01sl_0_stThe beauty of metallic pieces is that they’re simple but by no means boring. Stretchy and super high waisted, the Boux Active metallic leggings are perfect for gym, to chilling, to watching workout videos online while you procrastinate actually working out. 

A Bit Of Copper

Mix it up black with a bit of copper glitter and some maroon. The crop top to this set is as high-support as the leggings are high-waisted, with glitter piped bands on each piece of chic measure.

You can get 20% off the whole Boux Active range for a few more days only with my code JOSIEOBOUX20. It’s definitely time to re-charge that new year motivation.

Happy shopping!





Josie’s Boux: The Nightwear Edit

This month on Josie’s Boux, I am sharing my Boux Avenue nightwear faves, the satin PJs you need to purchase (and have a photoshoot in) and giving you an exclusive discount. Sleep peacefully or chill luxe in Boux’s elegant range, that stretches from ready-to-be-rich satin sets all the way to PJs in a bag and minky loungewear.

Stars And Satin

I opted for a Friday evening
in with a glass of vino last weekend in this beauteous star print satin pyjama set. These are my first ever satin pyjamas, but they definitely won’t be my last. Talk about sleeping with the stars. This pattern is also available in short style, alongside the other short-satin sets in pink, black and white.

PJs In A Bag

It’s amazing what us ladies can squeeze into our bags – and pyjamas are no exception. Available in
long sleeve for £20 or shortie style for £15, Boux Avenue’s PJs in a bag are perfect for duvet days and making the darker evenings a little more glam and snug.


Revel in the joyous fusion of having your life together enough to get dressed out of pyjamas with the glam feelings given by chic loungewear. The Boux Avenue loungewear collection is inspired by soft colour palettes and even softer material. If the sensation of satin isn’t for you, these
minky bottoms and grey lounge top (modelled by The Queen of #BouxEverAfter, Jacqueline Jossa) should be right up your street.

You can get 20% ALL NIGHTWEAR on the Boux Avenue site with my code JOSIEOBOUX20 for this month only.
Glam PJs = a glam life. Happy shopping!

I’m A Boux Avenue Ambassador!

In a break from essay writing and debating the essence of highlighting, I am now a student ambassador for Boux Avenue! My content is taking an exciting turn toward representing my favourite lingerie brand, as well as writing about make-up.

I have always avoided gimmicky writing and content clichés when writing, and my work with Boux Avenue won’t be changing that. And so, it’ll be no surprise that I plan to keep things colourful and funky as ever. My work with Boux Avenue will stay true to the philosophy of my blog and my love of colourful aesthetics and creative language and angles.

Think silk for lounge style, hot water bottles as friday-night-in clutch bags and underwear turned outerwear. I’ll be styling their lingerie, pyjamas, activewear and cute accessories, and showing how I utilise my Boux essentials. I’ll also be providing you with collection sneak peaks and decent deals – you can currently get 20% off all of the new in section on their website with my code JOSIEOBOUX20.

Beauty blogger turned Boux ambassador – a perfect medley on


Exciting things to come, stay tuned!