Josie’s Boux: Pink Bikinis

Summer creeps up on us every year, and I am never prepared on the bikini front. Luckily, you all have me here to remind you that bikini season is well and truly upon us. And it is definitely time to get shopping for your beach fits.

This summer I’m swaying towards pink vibes. So, here are my favourite pink bikinis from Boux Avenue…

The Argentina argentinia

A dark neon pink with some strap action. Available here.

The Ibizaibiza

A true neon pink with full coverage and cleavage boosting. Available here.

The Romanaromana

Pastel pink with flower detail. My personal fave of the whole season. Available here, and currently in the sale!

Don’t forget to use my discount code JOSIEOBOUX20 for 20% off your pink bikini fix on the Boux Avenue website xx

Wear Your Pyjama’s To Work Day

As a child, I dreamed of Wear Your Pyjamas To School Day. I dreamed of rolling out of bed and rocking onto the playground in a fresh set of PJs and slippers. But this day never happened for me.

Luckily, it has manifest in my adult life as Wear Your Pyjamas To Work Day. Taking place on the 16th April, this international “holiday” does not mean rolling straight out of bed and into work without changing your outfit. It means finding some fancy nightwear and styling it good enough to wear it out on the street without raising any eyebrows.

I imagine that if the minority of us celebrating the day went out in public in button up pink PJ’s and unicorn slippers there would be many questions of why on earth are you strutting down the street like that?My chosen piece is the Monica chemise from Boux Avenue. Available in black, white and pink, this satin number is perfect for looking PJ-esque but work ready.

I styled it with some black suede boots, straightened hair and a bold lip – I couldn’t risk looking like I may have bed hair and hadn’t made an effort to do my face up if I was to be wearing pyjamas out and about.Use my discount code JOSIEOBOUX for 20% off all new in nightwear on the Boux Avenue site to get yourself Wear Your Pyjamas To Work Day ready!

Living In A Woman’s World This March

International Women’s Day, Mother’s Day and the release of Boux’s new Emmeline balconette bra – we’re living in a woman’s world this month. And here’s a quick rundown on why these events make the perfect medley in March.

img_2682-1Boux Avenue’s new lace balconette bra is named after Emmeline Pankhurst. She was a key figure in the British suffragette movement and fought for us ladies to have the right to vote. Her once ‘radical’ views are now our normality.  

Fusing her memory with International Women’s Day, a worldwide celebration of the successes of women, reminds us how far we have come – both collectively and individually. This fusion prompts us to appreciate the women around us and their role in the progression of womankind.That’s why it is no coincidence that Mother’s Day joins International Women’s Day and Boux’s celebration of Emmeline Pankhurst this month. Together, they are events that make the ultimate fem-trinity.

And in keeping with the girl-power theme dominating March, the new Emmeline lace balconette bra is the perfect Mother’s Day present. With a choice of colours almost as radical as Pankhurst’s views once were (I’m talking Tangerine, Teal and 2 different shades of pink), Boux Avenue’s latest release caters to colour and comfort.img_2684The Emmeline bra also goes up to a G-cup for all my ladies who struggle to find their size. We really have come a long way.

Enjoy this month of the woman. And don’t forget to use my discount code JOSIEOBOUX20 for 20% your Emmeline bra purchase on the Boux Avenue site!

A Bit Of Naranja

Orange radiates a niche glamour only held by vivid colours. I’m aware that it doesn’t cause the riot that neon green and fuchsia have proven to be capable of, but doesn’t that make it more stylistically ideal? Orange gives a nod to modernity while embracing the every-day ordinary. 

It’s not a colour here to ruffle feathers or knock new-in neon off it’s throne. Yeezy haven’t drowned Kim K in it, so fast fashion and beauty brands haven’t exhausted it – yet. 

But I do prefer the Spanish word naranja over orange. The extra syllable adds a bit of flair that better represents the pizzazz that the colour possesses. I translated this flair onto my eyelids.
Processed with VSCO with dog3 preset

2 Shades of Orange

I wanted my look to be a matte orange only – no crease-deepening browns or lid-enhancing glitters. Which meant that I only used the two orange shades on BH Cosmetics’ Take Me Back To Brazil Palette.Processed with VSCO with c1 presetI laid a base with the lighter orange shade with the Spectrum Collections B06 tall tapered brush, buffing out the colour and covering my lid. I then packed on the darker orange over my lid with the CO6 brush from the same Spectrum eye set.

The CO6 Tulip brush is my favourite because it’s ideal for contouring as well as packing on colour. The versatility is all down to it’s dome-like shape.Processed with VSCO with dog3 preset
I did a soft look all over my skin to match the ease of orange, opting for dewy complexion with NARS Natural Radiant Longwear Foundation and a subtle highlight by Pixi Beauty.

A major discovery I made in the composition of this look is that an ashy brown lipstick with a warm gloss on top matches orange eye-shadow.

So, I used my all-time favourite liquid lipstick and shade, Jeffree Star Cosmetics Velour Liquid Lipstick in ‘Posh Spice’, and patted on Pat McGrath Labs Clear Gloss (unfortunately no longer on sale) with my finger. Finger application was necessary because I wanted my lips to be dewy like my skin rather than light-catching glossy.

In make-up, orange is an ideal colour to chase because it is close to the burnt tradition that we all know and love (read about that here). It takes burnt and removes the dust, leaving a bright colour that is easier to style and easier to love. 


Josie’s Boux: The Active Edit

We are all familiar with the optimistic state of mind that fuses the prospect of healthy living and exercise with a new year’s promise of a fresh start. But as January has come and almost gone, how many of us still possess this mindset?

How many of us have been to the gym three times since the new year started? How many of us haven’t been at all?

And I get it. That’s why I’m here creating a Boux Avenue active edit. Because there is no better way to recharge that new-year motivation than with new gym clothes. And if you end up giving it up again, the Boux Active range is perfect for loungewear too.

These are my favourite picks from the latest Boux Active range:

4-Way Stretch Set

Keep it simple (but still active-chic) in this black leggings and crop top set. My favourite look from the entire new Boux Active range! I would recommend sizing up as these pieces do come up a little tight.

Metallic Moment

300511_01sl_0_stThe beauty of metallic pieces is that they’re simple but by no means boring. Stretchy and super high waisted, the Boux Active metallic leggings are perfect for gym, to chilling, to watching workout videos online while you procrastinate actually working out. 

A Bit Of Copper

Mix it up black with a bit of copper glitter and some maroon. The crop top to this set is as high-support as the leggings are high-waisted, with glitter piped bands on each piece of chic measure.

You can get 20% off the whole Boux Active range for a few more days only with my code JOSIEOBOUX20. It’s definitely time to re-charge that new year motivation.

Happy shopping!





What ‘Burnt’ Means To Beauty

In the real world, the term ‘burnt’ implies scorched. We think of a hazy-morning toast mishap or blocks of wood crumbling to ash. Yet, these ideas have not transpired into the beauty world.

In the beauty world, ‘burnt’ means deep oranges and tangy browns. And the beauty of this trend lies with two things: its versatility and its similarity to the classic smoky eye.


The ever-annoying rules of this-suits-this-eye-colour or this-suits-this-skin-tone don’t apply to burnt eye-shadow. All you need is some fluffy brushes and eye-lids concealed a few shades lighter than your skin tone.

You can dip your toe into the trend with a light dusting of a muted orange in your crease. But you can also kick start a journey of mastery by creating a skilfully-blended medley of muted oranges, tangy browns, exuberant oranges and dark browns. The beauty of burnt is that it grants opportunities alike of soft-glam or GLAM-glam.

Imitating The Ever-Classic Smoky Eye

A burnt eye is often created in the likeness of the classic smoky-eye… without the tonal severity. Many of its looks start light with a muted-orange base before adding darker colours to the crease and outer-corner to build intensity. And what makes it so close to the smoky eye is how often its wearers extend the shadow onto the lower lash line for ultimate heat.

And just like the smoky eye, you must decide what you want the look to demand. Is it intricate analysis from observers or a deep eyelid crease for the illusion of larger eyes?

However, achieving the perfect level of burnt with orange and tangy shades anxiously toes the line with festival-esque eye-shadow. So, for this trend, choosing the right palette is more important than ever. Think Urban Decay’s Naked Heat, Juvia’s Place’s The Saharan palettes or Beauty Bay’s Saffron Barker collection.Processed with VSCO with dog1 presetOr think Violet Voss’s Hashtag Palette – my unwavering go-to for the burnt eye. And in true imitation of the smoky eye, I used the BH Cosmetics Smokey Eye Essentials brush collection to create this look.Processed with VSCO with c1 presetI started with dusting ‘Sauce’ all over the lid with No.1, a large blending brush. This brown created a smooth base for me to go over with the same brush in the shade ‘Savage’ to create a tangy but neutral base.

I then dusted ‘Goals’ in the crease with No.2, a small tapered brush, and blended it out in circular motions. And for intensity, the more precise No.3 brush allowed me to carve out my crease with ‘G.O.A.T’ and then the outer-corner with brush No.5, BH Cosmetics’s best smudging brush.

For intensity, repeat the process. And to finish, I put on Tiggy Lashes in the style ‘Natalie.’ I personally don’t wear eyeliner with burnt looks because I like the colours to speak for themselves.Processed with VSCO with dog1 presetIf the smoky eye is your thing and you’re looking to broaden your colour choice, turn to burnt. It’s time that, amidst neutrality captivating the beauty world’s focus, burnt overtakes smoky.

And for tips on how to achieve the perfect burnt eye look through brush mastery, be sure to read my guide on the essentials to eye-shadow blending here. Have a fab NYE!

Josie’s Boux: The Nightwear Edit

This month on Josie’s Boux, I am sharing my Boux Avenue nightwear faves, the satin PJs you need to purchase (and have a photoshoot in) and giving you an exclusive discount. Sleep peacefully or chill luxe in Boux’s elegant range, that stretches from ready-to-be-rich satin sets all the way to PJs in a bag and minky loungewear.

Stars And Satin

I opted for a Friday evening
in with a glass of vino last weekend in this beauteous star print satin pyjama set. These are my first ever satin pyjamas, but they definitely won’t be my last. Talk about sleeping with the stars. This pattern is also available in short style, alongside the other short-satin sets in pink, black and white.

PJs In A Bag

It’s amazing what us ladies can squeeze into our bags – and pyjamas are no exception. Available in
long sleeve for £20 or shortie style for £15, Boux Avenue’s PJs in a bag are perfect for duvet days and making the darker evenings a little more glam and snug.


Revel in the joyous fusion of having your life together enough to get dressed out of pyjamas with the glam feelings given by chic loungewear. The Boux Avenue loungewear collection is inspired by soft colour palettes and even softer material. If the sensation of satin isn’t for you, these
minky bottoms and grey lounge top (modelled by The Queen of #BouxEverAfter, Jacqueline Jossa) should be right up your street.

You can get 20% ALL NIGHTWEAR on the Boux Avenue site with my code JOSIEOBOUX20 for this month only.
Glam PJs = a glam life. Happy shopping!

Jeffree Star Cosmetics Blood Sugar Palette Review

If I am going to write a review of a Jeffree Star product, shall I do so in the enchanting style that he speaks? Should I have opened this piece with “Good morrr-ning!” or “Hey girl, how are YA?”

I can’t help but feel that his personality comes through in his products. Vibrant, questionable colour choices at times, but unfailingly impressive. So should his personality come through in a review about his products? It could be a good stance to take.

The Palette

The Blood Sugar Palette is arguably Jeffree’s most famous, selling out after 3 minutes of release in February. Lucky for us, it finally restocked in October – and biiiiiiiiitch, it was worth the wait.Processed with VSCO with s3 presetThe eye-shadow comes in a red faux leather box with metal clasps and it is HEAVY. Just like Jeffree, I love a heavy product. Heavy screams luxury, moneys-worth and no pigment spared… generally speaking. I have never been taken aback by packaging before, but the presentation of Blood Sugar forced me to take a moment.

It soon became obvious that the formulas of the eye-shadows were worthy of every feeling of luxury the packaging gave. The payoff is unbelievable. I can’t think of a better adjective to describe the shadows because I just didn’t believe it when I first swatched the palette. Un-bloody-believable.Processed with VSCO with s3 presetAnything goes with the colour scheme and range of finishes. You can create looks that are purple, red, pink, multi, brown, muted, neon, dark, glittery, foily and so much more. If you’re less of an extremist when it comes to beauty, then view each row of pans as a colour scheme to work with.
But for me, purple crease and brow bone with a golden halo lid? Yes to the please.

I mostly avoid shimmer shadows (I have a weird thing in thinking they draw attention to the round shape of my eyes and make me look like something out of Macbeth) but the pink shimmer shade ‘Candy Floss’ is ready to change my life. I think we’re having a moment.

My Look

My first look with this palette was Halloween – what better time to channel red vibes than for a celebration about blood and gore?

I created a base with ‘Cake Mix’ before getting stuck in with ‘Prick’. Then, with a more refined blending brush, I worked ‘Cherry Soda’ and ‘Coma’ into the crease. On my lid I swatched ‘Cavity’ with a flat shading brush before taking my finger on ‘Candy Floss’ and blending that on top. Processed with VSCO with a5 presetUnder my lash line I worked ‘Coma’ and ‘Cavity’ again to drag the look out further and add some drama.

The shimmer on ‘Candy Floss’ was muted due to me using my finger but the pigment came through. I loved the shade so much that I ended up highlighting my inner-corner and brow bone with it to see it’s true potential. The proof is in the pudding.Processed with VSCO with dog3 presetThe pigment in every single pan – be it a matte, glitter or pressed pigment – gives so much product with the slightest swatch, and there’s minimal falloff. The colour scheme presents so many possibilities without swaying from the theme. Each colour works well together but are significant individually.

Right now, there is an abundance of red-themed palettes littering cosmetic retailers so it can be hard to choose the right one. But even at the £46 price point, Blood Sugar takes the cake.

Invest in product, invest in luxe packaging and pigment payoff.

Let Your Lips Do The Halloween Talking

There is nothing toned-down about werewolves, witches, risen-again skeletons, creepy clowns and the rest of Halloween’s scary stock types. But sometimes, it is understandable to want to tone down your Halloween make-up. Not everyone likes thick black cat-eyeliner or wants to wear cheap face paint (because who is really investing in expensive face paint for one celebration?) or wants to have a face full of liquid latex.

It is undeniable that not everyone has the desire or means to sport all-out-there Halloween glam. I recognise that some of you have work, personal commitments, etc. that mean you can’t spend 5 hours in the mirror carving out a multi-colour skeletons face. That’s a shame really – 5 hours in front of the mirror is exactly how I plan to spend this Halloween in a bid to ignore my uni assignments.

This means that we must look for new ways of going glam for Halloween that is both beyond the norms of extravagant designs but not humdrum. We need something that is stately but chic; something that adds a new spin on the bold conventions of Halloween.

I believe that a bold lip is your best friend this Halloween.

If you want to inject a spooky essence into your make-up but don’t have the desire or means to go ‘all out’, scaring yourself with the prospect of a bold lip is a plausible reinstatement.

A bold swish of a striking lip paint, be it liquid, lipstick, peel-off, tint, etc., is all you need. And do not be scared of intense or dark colour –  you were only going to channel this creativity in fake blood or splashes of glitter.

A glossy red or jet black matte or metallic purple lip will add that Halloween vibe to your face without forcing you to compromise on looking glam. These three colours have the potential to turn subtle eye-shadow or a dusting of highlighter into an unwound Halloween look. Lipstick is attention-grabbing when it is daring – let lazy people reach for the fake blood and glitter.



Red is your ally this Halloween, no matter how much you shy away from it every other day of the year. It makes a statement: you’re playing up to blood aesthetics with an air of assurance that this look, this Halloween vibe, is glam by the grace of red’s usual boldness. Just at this time of year, it’s the spectacle of Halloween’s essence from a tasteful angle.

Josie Marie Suggests
MAC Lipglass in ‘Ruby Woo’, £15.50, available at
E.l.f Highshine Liquid Lip Gloss in ‘Red Apple’, £5, available at



A black lip is a not-so-subtle style that lets you feel at one with Halloween without layering face paint on. It is not a conventional lip, nor is it a comfortable one. It requires maintenance, and many would shy away in fear of it being “too much”, “too intense” or “not pretty.” But Halloween is not about shying away. And if you’re feeling particularly fearless, I would say contrast your black lip with a neon lip-liner.

Josie Marie Suggests
Anastasia Beverly Hills Matte Lipstick in ‘Midnight’, £18, available at
Kiko Matte Liquid Lip Colour in ‘Anthracite’, £7.90, available at



Christian Dior said that purple is the “King of colours.” So if you slip into a purple lip this Halloween, just know you’re on a royal route. Purple is a facial sign that reads “black and red aren’t the only colours of Halloween – and here’s my testimony to that.” It’s vibrant and unique, but doesn’t stray too far from Halloween colour convention.

Josie Marie Suggests
Gerard Cosmetics Hydra Matte Metallic Liquid Lipstick in ‘Grape Crush’, £15, at
Beauty Bakerie Metallic Lip Whip in ‘The Grape Life’, £16, at

If you feel apprehensive to try a bold lip this Halloween, just remember that being scared is all in the celebrations nature. So get a grip, and get painting those lips.

Thinking In Pink

A few months ago I wrote something about why pink and orange are the colours of Spring. My follow up from that, which I have testified to already, is that these colours have followed me into winter.

Call me lazy, call me biased, but regardless of season, I’ll always lean towards bright colours.Continue reading “Thinking In Pink”