Why I Might Celebrate Galentine’s Day On The 13th AND 14th

February is always confusing. It’s chilly outside but the high street is warm with red… and it is mostly Valentine’s Day themed products. The world seems charged with a mix of commercialism and the single/couple binary.

I find both combos – commercialism and romantic relationship-love, commercialism and self-love – annoying. I am not convinced by commercialism’s attempts to plunge us into the need to either love our romantic-other or ourselves in the name of purchasing and/or receiving oversized teddy bears and flowers that will eventually die. Can we not just exercise love for the sake of love rather than to turn the wheels of mainstream commercialism?

What I am convinced by, however, is the new idea of ‘Galentines Day.’ I’m not a fan of the word, but I am a fan of the concept.

A quick google search reveals this lesser-celebrated, yet-to-be-rinsed holiday as one all about female friendships and the power of platonic love. Officially, it is supposed to be tomorrow (the 13th February) but if you’ve not managed to get yourself a valentine (yuck) then hold it out till Thursday and celebrate in true anti-valentine style.

And where friendship is concerned, tokens of affection are much better than rose petals on the bed (which are a nightmare to clean up) and suffocating candle-burnt scents. Instead, we can express affection with girly goodies. If we are going to feed into commercialism, let us do so with ingenuity.

Boux Avenue have dedicated a whole point of sale to Galentine’s Day, from friendship themed pyjamas to face masks for a girly night in. My favourite pieces are the BFF heart pyjama set if you’re spending it with friends, or the Rita Spot Short Pyjama Set if you want to treat one of the ladies in your life.

Whether it is yourself, your friends or your family you want to treat in the name of – dare I say it – Galentine’s, then swap the cheap candles for a Miss B Scent Diffuser and ditch lingerie for loungewear and pyjamas.

The beauty of Galentine’s Day lies in the lyrics of the Spice Girls’ Wannabe –  friendship never ends. You won’t have to watch your BFF pyjamas wither away to nothing like you would some cheap flowers from Tesco. And thus, I propose that I might celebrate Galentine’s because I love loungewear and pyjamas, and because I definitely prefer my friends to any Valentine I may have.

Use my discount code JOSIEOBOUX20 before 4pm on the 13th February to get your essential Galentine’s pieces on the Boux Avenue website. Celebrate your 14th February wisely.

Colours Of Spring: Pink & Orange

Daffodils littered the streets, flower beds, botanical gardens, vases with shallow bases – yellow is the colour of Easter. But in the aftermath of Easter weekend (purple foil wrappers everywhere, a constant sinking feeling of ‘how many choc eggs have I eaten?’) we must now start questioning – what are the colours of Spring?

For me, its pink and orange. Both together and apart.

I’ve always been intrigued by how bright colours work together. And while yellow is the brightest of them all, it doesn’t always play fair with other colours. However, pink and orange reign bright and make the perfect team.

As April takes off and one hopes the sun shall start appearing more, it’s time to start thinking of ways these colours can work, and where?

This Easter weekend, I brought my anti-neutral style to the anything-but-neutral city of London. There is something about London that makes me want to do something personally unprecedented. This weekend was bold stripes, bold colours, and bold makeup to match.

In short: I sacrificed convention and Easter tradition in the name of pink and orange stripes. I even wore barely-there heels in a distancing from my comfy footwear philosophy.

There are too many colour recommendations I could make for the hot months of 2018, but I would be writing all day. What I am doing in lieu of this is plucking out my two favourites that will play fair and are accessible in volume across both high street and luxury style.

Stay tuned to Josie Marie for more pink and orange combos.

I hope you had a lovely Easter weekend,
Josie Marie xo

Why Colourful Eye-Shadow IS Classy


Colourful eyeshadow has become a centre of fear amongst the rise of nude trends and subtle glitter – but straying away from your usual gold and black smoky eye or matte brown staple look is more liberating than you think.

Replacing brown eyeshadow with red – and no, not a burgundy style red, a letterbox red – is the perfect place to start. Red eyeshadow is all the rage because it is colourful and not intimidating. It goes with black liner and a range of glitters and will set you free into the possibilities of colourful eyeshadow.

Red isn’t neon, it matches all your fave glitters and it’s familiar (we’ve all worn it on our lips.) Starting with red can lead you to darker pinks and as your blending confidence and faith in your creative streak grow, dark pinks will become baby pinks… And, baby pinks will become purples, and purples will become blues. Before you know it, green has become your staple eye look.

Believe me, I’ve been there.


So, what palettes should you invest in to kick-start your creative journey?

Urban Decay’s Full Spectrum Palette is the beginner’s holy grail for colourful shadow. It is lined with columns of colour groups in a range of finishes to provide you with choice. With choice comes possibilities, and with possibilities comes exploration. The shades in this palette are not neon and are all so easy to blend into one another. The brush provided in the palette has a large blending end which is perfect for tricky colour blending.

When you’re feeling braver and your colour confidence is peaking, look to some brighter shades. BH Cosmetics’ Take Me Back To Brazil palette is bold and bright, and great for colourful looks. Kylie Jenner’s brand also has a range of specific colour palettes for when you’re feeling one colour range.

In a world where nude palettes are a cosmetics staple item, it’s time to start breaking free. Put aside your Morphe 35O 35 and find space for Morphe 35B 35. Find space for creativity and you will watch your confidence as a make-up guru grow.

Josie Marie xo

Diana: Her Fashion Story

She knew that she was the most photographed woman in the world and she wanted to use that… to help others” – Geeta Sarin

Kensington Palace’s latest exhibition follows Princess Diana’s fashion journey through a collection of original and replica pieces. It explores how the Princess’ style evolved and influenced people.

Continue reading “Diana: Her Fashion Story”


Moschino has made My Little Pony high-end fashion in pastel colours and millennial cuts. It is a pony themed dream come true… thank you, Jeremy Scott. The labels SS18 capsule collection brings home nostalgia and dream-like tropes as it clocks into the fairy-tale corner of our imaginations. If you are one for pastels, ponies and all things pretty, look no further for a new wardrobe favourite than this collection.

Continue reading “MOSCHINO X MY LITTLE PONY”


Welcome back, neon animal prints layered with funky logos and contrasting patterns! It’s all in the ASOS X MTV collection and it is all so wonderfully weird.
Rocking pink and green leopard print on a fanny pack that matches your socks and oversized top is something from my wonderfully weird and wildest dreams. Every piece of this 80’s inspired summer collection is bold.

Continue reading “ASOS X MTV”

Jimmy Kors

From Hackney to Hollywood

From Hackney to Hollywood: Our London-listed love, Jimmy Choo, has been purchased in a deal worth almost £900m, Josie Marie (belatedly so) reports. It is safe to say that the brand is no longer Great Britain’s, let alone London’s.

Continue reading “Jimmy Kors”