This is the Real Reason you Should be Wetting your Beauty Blender

We’ve all been there: sat down ready to do our makeup and realising one very important thing is missing… a freshly-wet beauty blenderCommence the angry trudge to the sink to wet, squeeze and repeat. 

But despite how often this happens – in my case, a little more than I’m proud of – do we know why we’re supposed to wet our beauty blenders? Like, really know why? It turns out, apparently not. 

I’ve always thought you should wet your beauty blender because when damp and spongey, it reaches your face’s little nooks and crannies, as well as helps different products blend together. And while this may hold some truth – after all, spongey = flexible – there is a more technical reason you should wet your beauty blender.

And that is because the water stops the beauty blender from absorbing product.

“The reason beautyblender works best when wet is because water helps it reach its absorption capacity,” says beautyblender founder, Rea Ann Silvan. “- so it won’t absorb your makeup!”

To prove this, beautyblender advises cutting an old sponge in half when wet. The result? Well, 2 halves of a whole beauty blender, and an open core that shows no product on the inside – just pure colour.

But that’s not all wetting your trusty sponges is good for. According to Silva, a wet blender means “your makeup [will] bounce on beautifully with no lines or brush stroke marks.”

So, while I’m not a total eejit for thinking wetting my beauty blender was a concept developed to aid contouring, it’s good to know there’s a technical logic behind the urban beauty legend.

It’s just a shame they don’t come pre-wet like this cool little guy…

Images sourced from @beautyblender Instagram.

Colours Of Spring: Pink & Orange

Daffodils littered the streets, flower beds, botanical gardens, vases with shallow bases – yellow is the colour of Easter. But in the aftermath of Easter weekend (purple foil wrappers everywhere, a constant sinking feeling of ‘how many choc eggs have I eaten?’) we must now start questioning – what are the colours of Spring?

For me, its pink and orange. Both together and apart.

I’ve always been intrigued by how bright colours work together. And while yellow is the brightest of them all, it doesn’t always play fair with other colours. However, pink and orange reign bright and make the perfect team.

As April takes off and one hopes the sun shall start appearing more, it’s time to start thinking of ways these colours can work, and where?

This Easter weekend, I brought my anti-neutral style to the anything-but-neutral city of London. There is something about London that makes me want to do something personally unprecedented. This weekend was bold stripes, bold colours, and bold makeup to match.

In short: I sacrificed convention and Easter tradition in the name of pink and orange stripes. I even wore barely-there heels in a distancing from my comfy footwear philosophy.

There are too many colour recommendations I could make for the hot months of 2018, but I would be writing all day. What I am doing in lieu of this is plucking out my two favourites that will play fair and are accessible in volume across both high street and luxury style.

Stay tuned to Josie Marie for more pink and orange combos.

I hope you had a lovely Easter weekend,
Josie Marie xo

Diana: Her Fashion Story

She knew that she was the most photographed woman in the world and she wanted to use that… to help others” – Geeta Sarin

Kensington Palace’s latest exhibition follows Princess Diana’s fashion journey through a collection of original and replica pieces. It explores how the Princess’ style evolved and influenced people.

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ASOS X MTV

Welcome back, neon animal prints layered with funky logos and contrasting patterns! It’s all in the ASOS X MTV collection and it is all so wonderfully weird.
Rocking pink and green leopard print on a fanny pack that matches your socks and oversized top is something from my wonderfully weird and wildest dreams. Every piece of this 80’s inspired summer collection is bold.

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Jimmy Kors

From Hackney to Hollywood

From Hackney to Hollywood: Our London-listed love, Jimmy Choo, has been purchased in a deal worth almost £900m, Josie Marie (belatedly so) reports. It is safe to say that the brand is no longer Great Britain’s, let alone London’s.

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