If It Isn’t Blue, It Isn’t True

Blue is the latest statement colour on lids across cyberspace and the world… If it isn’t blue, it isn’t true.

A new wave of block-blue eyeshadow has woven itself into recent fashion weeks and Instagram culture. Kourtney Kardashian has done it, I’ve done it (lol), and a magnitude of artists were doing it. Blue isn’t black so it isn’t harsh, but a touch of navy can add impressive depth to one’s eyeshadow.

Even in its lighter forms, pastel forms and intense shimmer forms, blue lends that extra classy bit of colour to an eye look. Luckily, the tonal range and versatility of blue suits all eye colours. Kourtney Kardashian’s Instagram post from Japan with a block-blue look created by celebrity make-up artist Mario Dedivanovic (@MakeupByMario) had me feeling some type of way. 

So what?

It isn’t just the Kardashian’s that Mario has been creating this look for. I did some research and found similar block looks littered through his Instagram. I was defo feeling some type of way.

A few months ago, Mario did a demo session with Revlon and created one of the most outstanding blue eyeshadow looks Instagram holds. It was a block-blue lid on model Sarah Simmons, blended into a base of turquoise, with purple shadow lining her bottom water line.

Naturally, I had to recreate it.

This style of look may feel scary because of the intensity of colour, or perhaps your fear rests on the importance of blending, but it is relatively easy to recreate. I went straight in with Urban Decay Full Spectrum and covered my lid and crease with vibrant blue shade ‘Blindsided.’ Base down – I moved on to duller (but by no means lesser) blue ‘Metamorphoses’ and covered my lid.

Face make-up done, I went in with a mix of the purple ‘Sketch’ and the pink ‘Gossip’ to line my water eye. Voila! A finished look served by Josie Marie.

So, actually now what?

Ultimately, blue does scare people, there’s no two ways about it. Blue eyeshadow when you’re not even sure if you can contour yet? I must be joking!

Truth is, nobody really gets it right. I messed up my recreation, but that doesn’t discredit the effort and the skill it takes to blend or the confidence to start stepping out of your comfort zone. Lucky for me, colour is my comfort zone. And it’s cool if it isn’t yours, but confidence is cool regardless, so if that means covering your lid in one tone of blue or three, it will work if you let it.

Josie Marie xo

Why Colourful Eye-Shadow IS Classy

READ MY FULL PIECE ON WHY COLOURFUL EYESHADOW IS CLASSY HERE.

Colourful eyeshadow has become a centre of fear amongst the rise of nude trends and subtle glitter – but straying away from your usual gold and black smoky eye or matte brown staple look is more liberating than you think.

Replacing brown eyeshadow with red – and no, not a burgundy style red, a letterbox red – is the perfect place to start. Red eyeshadow is all the rage because it is colourful and not intimidating. It goes with black liner and a range of glitters and will set you free into the possibilities of colourful eyeshadow.

Red isn’t neon, it matches all your fave glitters and it’s familiar (we’ve all worn it on our lips.) Starting with red can lead you to darker pinks and as your blending confidence and faith in your creative streak grow, dark pinks will become baby pinks… And, baby pinks will become purples, and purples will become blues. Before you know it, green has become your staple eye look.

Believe me, I’ve been there.

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So, what palettes should you invest in to kick-start your creative journey?

Urban Decay’s Full Spectrum Palette is the beginner’s holy grail for colourful shadow. It is lined with columns of colour groups in a range of finishes to provide you with choice. With choice comes possibilities, and with possibilities comes exploration. The shades in this palette are not neon and are all so easy to blend into one another. The brush provided in the palette has a large blending end which is perfect for tricky colour blending.

When you’re feeling braver and your colour confidence is peaking, look to some brighter shades. BH Cosmetics’ Take Me Back To Brazil palette is bold and bright, and great for colourful looks. Kylie Jenner’s brand also has a range of specific colour palettes for when you’re feeling one colour range.

In a world where nude palettes are a cosmetics staple item, it’s time to start breaking free. Put aside your Morphe 35O 35 and find space for Morphe 35B 35. Find space for creativity and you will watch your confidence as a make-up guru grow.

Josie Marie xo